Is Acure Curly Girl Approved? Best Products To Use

Acure is a hair and skin wellness brand that prides itself on using clean clinical ingredients. But is Acure Curly Girl approved?

Is Acure Curly Girl Approved

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Yes, Acure is a Curly Girl approved brand. Their range currently includes 14 shampoos, conditioners, and deep conditioners which all meet the Curly Girl criteria.

What Does Curly Girl Approved Mean?

Curly girl approved means that the product is free from the following ingredients:

  • Sulfates – dries out hair and removes natural oils
  • Silicones – coats hair in wax that is hard to remove
  • Drying Alcohols – dries out hair

You should also avoid parabens and mineral oils.

Is Acure Curly Girl Approved?

Yes, Acure has many Curly Girl approved products in their range. Not only are most of their products free from silicone and sulfates but they are also free from parabens, mineral oil, and formaldehyde.

ACURE Curiously Clarifying Conditioner - Lemongrass & Argan 

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1. ACURE Curiously Clarifying Conditioner – Lemongrass & Argan 

The Acure Curiously Clarifying Conditioner contains lemongrass oil which helps to boost shine and add much-needed moisture. It has a gentle cleansing effect that helps to remove build-up from products on your scalp.

The formula helps to protect your natural oils so your hair never feels stripped. Furthermore, the conditioner protects hair color and has a fantastic scent.

Acure ACURE Simply Smoothing Conditioner - & Marula Oil

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2. Acure ACURE Simply Smoothing Conditioner – with Marula Oil

The Acure Simply Smoothing Conditioner with marula oil offers a hydrating experience that is bound to give new life to your curls.

The conditioner also contains coconut water which helps to defrizz and leaves your hair feeling soft and shiny. The product has a sweet luxurious smell and makes it super easy to comb your hair straight out of the shower.

3. CURE Daily Workout Watermelon Conditioner

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3. CURE Daily Workout Watermelon Conditioner

The Acure Daily Workout Watermelon Conditioner has been formulated for those with oily hair that may be caused by environmental stressors or workout sessions.

The scent is light orange and watermelon fragrance and if you work out regularly, the formula is gentle enough for you to use every day. This conditioner also helps to tame frizz and leaves your hair feeling soft, manageable and shiny.

Take a look at all the CG-approved products from the Acure range below.

Complete List Of Acure Curly Girl Approved Products

  • Acure Curiously Clarifying Lemongrass and Argan Conditioner
  • Acure Curiously Clarifying Lemongrass and Argan Shampoo
  • Acure Daily Workout Watermelon & Blood Orange Conditioner
  • Acure Daily Workout Watermelon & Blood Orange Shampoo
  • Acure Dry Shampoo, All Hair Types
  • Acure Dry Shampoo, Brunette and Dark Hair
  • Acure Juice Cleanse Supergreens and Adaptogens Conditioner
  • Acure Mega Moisture Argan Oil & Pumpkin Conditioner
  • Acure Mega Moisture Leave-in Conditioner
  • Acure Mega Moisture / Ultra Hydrating Argan Oil & Pumpkin Shampoo
  • Acure Mint & Echinacea Vivacious Volume Shampoo
  • Acure Simply Smoothing Conditioner, Coconut
  • Acure Wave & Curl Color Wellness Conditioner
  • Acure Wave & Curl Color Wellness Shampoo

Please note: We cannot guarantee changes to the brand formula and non-CG products may be introduced at any time. It is therefore important that you always check the label yourself before buying.

Information checked on 25/02/2022

Is Acure A Good Brand For Hair?

Acure is an American haircare brand that is 100% vegan and 100% cruelty-free and they seem to be getting a lot of things right:

1. They Use High-quality Ingredients

Their products are also free from paraben, sulfates, mineral oil, and petroleum and they use only the highest quality ingredients.

Ingredients such as hemp seed oil, apple cider vinegar, coconut oil, and argan oil help promote their mission which is to ‘deliver eco-friendly skin wellness through clean, clinical ingredients’.

2. They Have Products For Every Hair Type

Acure’s range includes volume-boosting shampoo and conditioner as well as products that help balance your scalp’s pH.

Furthermore, Acure allows you to buy specific products for wavy/curly hair textures as well as other hair types such as oily/damaged/color-treated.

3. They Are Socially Conscious

Acure partners with two charities: Unite For Her and Turning Green.

They are also in partnership with TerraCycle® and all of Acure products support US manufacturing facilities which are audited by SMETA (Sedex Members Ethical Trade Audit) for social responsibility.

Our Verdict: Yes, Acure is a great brand for hair. They promote the use of high-quality natural ingredients and you’re bound to find a product for your specific hair type.

They also do their part for the environment, partnering with charities and TerraCycle®.

Is Acure Good For Curls?

Yes, Acure is good for curls. The Acure range includes products formulated for waves and curls that focus on adding moisture to hair.

Many of the natural ingredients used in their formulas are beneficial to curls such as coconut oil and marula oil.

These help to hydrate curls as well as provide shine and prevent frizz.

Try the Wave & Curl Color Wellness Shampoo And The Wave & Curl Color Wellness Conditioner.

Is Acure Vegan?

Yes, Acure is 100% vegan. They only source the highest quality ingredients which include:

  • charcoal
  • Coconut oil
  • sunflower seed extract.
  • true unicorn root
  • marula oil 

Is Acure Cruelty Free?

Yes, Acure prides itself on being 100% cruelty-free. This means that none of their products are subjected to animal testing.


Yes, Acure haircare is Curly Girl approved and they have a really great range of products to choose from. Whether you suffer from dry or oily hair, Acure has a hair product that will suit your hair type.

Disclaimer: This site is not intended to provide professional or medical advice. All of the content on is for informational purposes only. All advice should be followed at your own discretion. Ingredients may change at any time so always check the product label before using. Check our full disclaimer policy here.