About Us

Loved By Curls started as a small blog in 2019 and has rapidly become a significant voice in the women’s beauty space. Since 2022, we’ve reached over 2 million readers globally, and our goal is always to expand this community, offering guidance and inspiration to even more women.

Our Philosophy

At Loved By Curls, we understand that life is complex and full of different challenges and joys. We aim to provide articles and guideance that truly speak to you. Our content goes beyond just tips and trends; we focus on real, meaningful advice that fits into your everyday life.

We are here to offer guidance that’s practical and easy to relate to.

Our Expertise

Our freelance team comprises professionals from various fields, including hairstylists, color artists, as well as beauty editors who’ve been in the online beauty space for decades.

Our Coverage

  • Curly hair care
  • Hair repair
  • Hair coloring
  • Product recommendations
  • Tools and tips

featured in:

We hope you’ll love reading our stories and if you have any recommendations or would like to contribute to our magazine, please write to us at [email protected]

Our Team

Dee Poulsen, founder and Editor

Dee started Loved By Curls in 2019 as a response to a lack of information on starting the Curly Girl Method. Since then, she has cultivated and curated content that has been read by more than 5 million readers. She has been featured in Business Insider as an expert in her field.

Alice Carlill, Writer

Alice is an experienced writer and researcher with a background in the Creative Arts. She is a published poet and is currently completing her Ph.D., having worked in a variety of industries, including as a theatre dramaturg.

Nicola Sloan, Writer

Nicola is a freelance writer and researcher whose specialisms lie in haircare, health and wellness, beauty, and psychology.

You can find more of her work at nicolasloanwriter.com

Michelle Casey, Writer

Michelle is an experienced haircare and beauty writer as well as a working mum of two. She is therefore always on the hunt for time-saving hacks.

Freelance Writers

  • Coralle Skye
  • Ene A.
  • Isabella Sylvester
  • Katie Noel

Our Editorial Guidelines

Loved By Curls only employs writers with the highest ethical standards who believe in inclusivity and diversity. Our writers have a passion for beauty and wellness, and their ultimate goal is to provide you with straightforward answers, easy how-to guides, and unbiased reviews.

We take our responsibility as a publisher very seriously and understand that we have to earn your trust. The information we provide must be accurate and up-to-date in order to serve our readers in the best way.

If you have any questions about any of our content, please do get in touch at [email protected]