23 Films That Were Supposed to Be Hits But Were Commercial Disasters

In the world of filmmaking, the most anticipated movies are always under the greatest pressure to do well. Let’s take a closer look at some of Hollywood’s greatest missteps as we explore 23 films that fell catastrophically short of their financial targets.

Gigli (2003)

Photo Credit: Columbia Pictures.

Starring Ben Affleck and Jennifer Lopez, this romantic comedy was surrounded by tremendous hype and expectations. Despite the draw of the high-profile relationship between its leads, it failed to impress either the critics or moviegoers. A convoluted plot, exacerbated by weak storytelling and poor execution, led to the film’s underperformance at the box office and resultant financial loss.

John Carter (2012)

Photo Credit Walt Disney Pictures.

Directed by Andrew Stanton, this was an ambitious sci-fi adventure based on the beloved novel by Edgar Rice Burroughs. Despite its grand scope and visually impressive world, the film struggled to impress audiences. A poor marketing campaign and a decidedly mixed critical reception didn’t help matters and contributed to it being significantly unprofitable.

The Lone Ranger (2013)

Photo Credit: Walt Disney Pictures.

Expectations were high for this one, given that team behind the successful “Pirates of the Caribbean” franchise was on board. However, this ambitious Western faced the difficult task of reviving a classic story while appealing to modern audiences. Unfortunately, it failed to accomplish this. The lavish production values only served to inflate the already sizeable budget, while the film’s confusing storyline and poor reception resulted in commercial failure.

Battlefield Earth (2000)

Battlefield Earth Warner Bros
Photo Credit: Earth Warner Bros.

Based on a novel by L. Ron Hubbard, this ambitious movie aimed to bring an epic sci-fi story to the big screen. Despite the source material’s popularity, the film’s poor execution and controversial subject matter hindered its success, and it faced a barrage of negative reviews and a moral backlash. The critics mocked its nonsensical plot, poor special effects, and questionable performances from the lead actors. Unsurprisingly, it lost money at the box office.

Waterworld (1995)

Waterworld (1995) Universal Studios
Photo Credit: Universal Studios.

With an astronomical budget of $175 million, it aimed to deliver a post-apocalyptic adventure on an epic scale. The film, however, faced numerous production setbacks, including on-set conflicts between its stars and a challenging filming environment (floating sets). While the film has gained a cult following in more recent years, it failed to recoup its massive costs at the time of its release.

The Postman (1997)

The Postman (1997) Warner Bros. Pictures
Photo Credit: Warner Bros. Pictures.

Directed by (and starring) Kevin Costner, it aimed to deliver a thought-provoking tale in a post-apocalyptic world. Despite these grand expectations, the film failed to captivate audiences and suffered from mixed reviews. The main problem was its lengthy runtime and inconsistent narrative, causing viewers to become disengaged with the plot. Consequently, despite the talented cast and crew, it made a loss in cinemas.

R.I.P.D. (2013)

R.I.P.D - Dark Horse Entertainment
Photo Credit: Dark Horse Entertainment.

This film attempted to bring a supernatural buddy cop concept to the big screen and had some famous faces, too, with Ryan Reynolds and Jeff Bridges co-starring. However, the film failed to deliver on its potential. Critical backlash cited lame execution and a ‘boring’ script’; thus, it struggled to attract viewers. With its high production costs, the solid premise alone was insufficient to make back the studio’s investment.

Green Lantern (2011)

Green Lantern - Warner Bros _ DC Comics
Photo Credit: Warner Bros/DC Comics.

Another Ryan Reynolds film, this time featuring him as the iconic green superhero, D.C. Comics hoped to kick-start a lucrative new franchise. Unfortunately for them, the film faced a multitude of problems, including weak storytelling and underwhelming visual effects. After failing to generate the desired enthusiasm from audiences, the movie’s box office takings were comparably tiny. The lackluster reception serves as a reminder that not all comic book adaptations hit the mark.

Fantastic Four (2015)

Photo Credit: Marvel & Twentieth Century Fox Film Corporation.

The reboot of the well-loved superhero franchise aimed to revitalize the team for a modern era. But, due to a myriad of production issues, the end result was a disjointed narrative that didn’t impress fans of the original comic. Although the talented cast was praised for their performances, their acting talents alone couldn’t make up for the poor script and uninspiring storyline. Ultimately, it was panned by critics and fans alike, resulting in disappointing returns.

Catwoman (2004)

Catwoman - Warner Bros _ Village Roadshow Pictures
Photo Credit: Warner Bros.

Featuring Halle Berry in the titular role of the iconic D.C. Comics character, this movie is a prime example of a highly anticipated movie missing the mark. The film faced criticism for its weak script and questionable directing decisions. Fans also said it failed to effectively capture the essence of the character and also criticized it for deviating too much from the source material. 

After Earth (2013)

Photo Credit: Columbia Pictures.

Starring Will Smith and his son Jaden Smith, the film was certainly set up for success. Touted as a compelling, futuristic sci-fi adventure directed by M. Night Shyamalan, the film failed to live up to such high expectations. It was met with predominantly negative reviews that criticized the shallow storytelling and accused it of failing to grab the audience’s attention. This poor critical reception led to its ultimate financial failure in cinemas.

Heaven’s Gate (1980)

Photo Credit: Partisan Productions.

Despite its artistic merits, Michael Cimino’s epic Western became one of the most notorious flops in movie history. The film’s inflated budget and extensive production delays led to it only recouping a fraction of its whopping $44 million budget, resulting in significant financial losses for the studio. Although its grand vision did garner critical praise years later, it was far too late to impact its financial success.

Cutthroat Island (1995)

Photo Credit: Metro-Goldwyn-Mayer (MGM).

It was supposed to be a thrilling pirate adventure with Geena Davis in the lead role, but its troubled production and ballooning budget ultimately sank any chance of success. Add to that some lackluster marketing and audience reception that was only ‘lukewarm’ at best, and you have one of the biggest financial disasters in Hollywood history.

The Adventures of Pluto Nash (2002)

Photo Credit: Castle Rock Entertainment.

Eddie Murphy’s futuristic comedy aimed to entertain audiences with its space-age humor. Unfortunately for Murphy, the film was met with overwhelmingly negative reviews despite his comedic talents and struggled to attract moviegoers. Critics claimed it had a weak script and was poorly executed, and with a budget of over $100 million, it became a colossal financial failure.

Town & Country (2001)

Photo Credit: New Line Cinema.

Although this romantic comedy boasted an impressive ensemble cast, including Warren Beatty, Diane Keaton, and Goldie Hawn, its tumultuous production history significantly impacted any commercial success it may have had. Issues on set meant that the film’s release suffered extended delays, considerably cooling audience interest. When it did finally hit theaters, the film was met with scathing reviews from critics, and returns at the box office were negligible.

The 13th Warrior (1999)

13th Warrior (1999) Touchstone Pictures
Photo Credit: Touchstone Pictures.

Based on a novel by Michael Crichton, this movie starred Antonio Banderas as an Arab poet who joins a group of Viking warriors. Despite a strong premise and capable cast, it faced several obstacles, including multiple reshoots and a change in directors, which increased production costs to a hefty $160 million. These issues, coupled with a lack of decent marketing, resulted in a notable disappointment for the studio.

Ishtar (1987)

Photo Credit: Columbia Pictures.

This comedy, directed by Elaine May, starred Warren Beatty and Dustin Hoffman as a pair of hapless musicians. Anticipation surrounded the film’s release, but it couldn’t live up to the hype; an exorbitant budget and lack of audience appeal meant that it was universally panned by the critics. Ultimately, the film made a considerable loss, earning its notoriety as one of the industry’s worst commercial disasters.

Cutting Class (1989)

Photo Credit: April Films.

Notable for featuring a young Brad Pitt in one of his early roles, this teen slasher film failed to generate audience interest following its release. Although Pitt may have eventually risen to stardom, it certainly wasn’t a result of this movie. Critics criticized the lackluster script and unimpressive execution, and it ended up becoming a largely forgotten entry in the horror genre.

The Adventures of Baron Munchausen (1988)

Photo Credit: Columbia Pictures Industries, Inc.

Directed by Terry Gilliam, this visually extravagant fantasy film with a whimsical storyline was doomed to financial failure by its insurmountable budget and inherent production difficulties. Nowadays, it has posthumously generated critical acclaim and a loyal fan base, but it never achieved anything close to commercial success on its initial release.

Mars Needs Moms (2011)

Photo Credit: Walt Disney Pictures.

An ambitious animated film produced by Disney, the movie utilized advanced motion-capture technology, aiming to dazzle audiences with a heartwarming sci-fi adventure. The film’s reception was disappointingly poor, though, and its message didn’t resonate with viewers.

Despite its technological advancements, the film became a financial disappointment and helped highlight the importance of immersive storytelling, as well as impressive visuals.

The Bonfire of the Vanities (1990)

Photo Credit: Warner Bros.

Based on Tom Wolfe’s acclaimed novel, it boasted an all-star cast and a renowned director (Brian De Palma). Hopes were high, yet the film failed to capture the essence of the beloved book for its fans. It was heavily criticized for failing to translate the satirical tone and complex themes onto the big screen. The high expectations surrounding its release were met with disappointment, and it failed to do well, both critically and commercially.

Jupiter Ascending (2015)

Photo Credit: Warner Bros. Entertainment Inc.

Directed by the Wachowskis, known for their groundbreaking work in “The Matrix” trilogy, this sci-fi film aimed to deliver an epic, visually impressive adventure. With such a history, audiences expected a lot from the directors. Yet, despite stunning special effects and a star-studded cast, the film failed to find a wider audience. Its high production costs, coupled with disappointing box office returns, made it a commercial disappointment.

Battleship (2012)

Photo Credit: Universal Pictures.

Based on the popular board game, this film is an example of a high-stakes gamble that failed to pay off. While attempting to bring naval warfare to the big screen in a sci-fi action spectacle, the grand scale proved difficult to do well. The film faced scathing reviews, and moviegoers complained that they failed to connect with the story. An unnecessarily bloated budget puts it on the list of films that were expected to be money-makers but weren’t.

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